I have had a new 6 page leaflet designed and it will be going to print soon. It got me thinking about the many business cards I see. I go to many networking events and see many types of business card. Amongst the most common are the cheap, generic ones you can get on the net. There are a number of suppliers but the best known one rhymes with Blistermint! They tend to be on flimsy paper, with a generic image. Do you know what this tells me about you?
It says I'm not serious about my business, that "you'll see how it goes"- that you have no long term plan-and you won't be here in a years time.
These days quality well designed business cards don't cost much, and are worth the investment. Thats right I said "investment" - not a cost. They represent you and leave a lasting impression of you and your business.
Get your logo designed, something that is unique to you. One of the reasons customers deal with small businesses is because of the unique and personal service they receive-this should be reflected in your marketing material.
Ask yourself if you were presented with a unique well designed quality business card or a cheap poor quality generic card- which are likely to keep and deal with?
Spend a few quid, its worth it, and show me you are SERIOUS!!
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